Paytm has collaborated with Perplexity to integrate the AI search engine into its fintech app.
The company said the feature would be centered around providing users with immediate financial assistance.
Vijay Shekhar Sharma, CEO of Paytm, is especially enthusiastic about the partnership. “We are bringing the Power of AI to Millions of Indian Consumers, making knowledge and financial services more seamless and accessible,” he said.
Perplexity CEO Aravind Srinivas said the collaboration is a step toward “a future where AI enhances everyday interactions and digital experiences for all.”
The Big Picture: AI chats are slowly integrating into pretty much every app across use-cases, so such a collaboration isn’t a surprise.
A trend is emerging wherein users expect AI interactions to part of the normal user experience rather than a premium they pay for.
The move also makes sense for Perplexity, which has been seeking to expand its reach into India.
Perplexity has announced multiple programs and contest for Indian students, particularly those from the Indian Institute of Technologies (IITs). Srinivas himself is a graduate of IIT Madras.
The AI startup backed by Jeff Bezos’ Amazon is also ramping up its foray into the financial spaces, with announcing Perplexity Finance earlier this month.
While Srinivas said the product is an alternative to Bloomberg Terminal, it has a long way to go.
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