MicroStrategy has rebranded to “Strategy,” emphasizing its dual focus on two of the hottest technologies right now — Bitcoin and artificial intelligence.
The revamped identity features a striking orange theme and a Bitcoin-inspired logo—a symbolic “B.”
This rebrandingfollows Michael Saylor-led company positioning itself as the leading Bitcoin Treasury company.
“Strategy is one of the most powerful and positive words in the human language. It signifies the simplification of our company name to its most important strategic core,” Saylor articulates the motivation behind the rebranding.
The 60-year-old tech sector veteran references Antoine de Saint-Exupéry’s philosophy: “Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”
Microstrategy is slated to disclose earnings after market hours on Wednesday. The rebranding could be the intended last hammer as the company seeks to become a pure Bitcoin play, and shed its past wherein it saw its stock tumble down to nothing amid the dot-com crash.
The MSTR stock is down 1.8% to $341.59 amid the announcement — overall it has posted massive gains in recent years on the back of Bitcoin reaching all the way to $100,000 and has delivered over 440% gains for the investors since the start of 2024.